Your brand is never the service or product you promote or sell. The slogans, logos, and styles don’t refer to a single product or service. But they represent a brand or a product line. So, your brand whether it’s a slogan, logo, or style, should reflect you, because you are the business. In addition, what tools do you use to build and maintain your online business? There is a list of core tools every online entrepreneur should have in their collection of tools. In this video is a list of the tools I use frequently as an entrepreneur.